The Baker-Polito Administration, Tuesday, announced $72,000 in grants to seven marketing campaigns designed to increase awareness and demand for Massachusetts seafood products. One of those campaigns is on the Cape.
The Wellfleet Shellfish Company in Wellfleet will receive $10,000 for its marketing project, “Global Seafood, Local Markets: A project to increase consumer knowledge and confidence at the point of sale.”
The money will be used for signage, marketing, employee training, take-home recipe cards, and tasting events to promote lesser-known but plentiful local species with sales monitoring and a survey of customers and staff on willingness to try new species.
The grants were awarded through the Division of Marine Fisheries’ (DMF) Seafood Marketing Pilot Grant Program, a program created to support the Commonwealth’s fishing and seafood industries.